A perfume house run like a debate
We started with one rule: no fragrance leaves the building until someone has argued against it and lost. Six of the forty-one compositions we have commissioned survived that process. The other thirty-five are in a cabinet in Grasse.
Composed, then contested
Every brief goes to two perfumers who never see each other's work. Both versions are worn for six weeks by twelve people. One goes to the floor; the other goes in the cabinet.
Eau de parfum, 25%
We bottle above standard concentration, which costs more and lasts longer. Two sprays is the intended dose. A bottle is roughly a year of daily wear.
Runs of four hundred
Small batches keep the naturals honest — the iris in black deer changes slightly by harvest, and we would rather you notice than we correct it with something synthetic.
Thirty-five lost the vote. Meet the ones that won.
A composed fragrance isn't decoration — it's memory you get to choose. Worn well, it's the thing people remember once they've forgotten what you were wearing.
Pulse points, not paths
Wrists, the inside of an elbow, the base of the throat. Skin that runs warm carries scent further than skin that doesn't.
Two sprays, not ten
At 25% concentration, two is the full dose. More doesn't project further — it just fatigues your own nose before anyone else's.
Don't rub it in
Friction breaks the top notes before they've opened. Spray it on and leave it to dry on its own.
Let it change
The first ten minutes are citrus and alcohol. What you smell an hour in is the fragrance the perfumer actually built.